Hella - Comparison between Halogen and Xenon lighting systems.
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Hella is the technological world leader in supplying light and electronics for the automotive industry. With 23,000 employees and 2,000 engineers at more than 65 global manufacturing facilities, Hella generated a revenue of 4 billion US$ in 2004.


Capture handled the entire post production of an image film for Hella to bring more light to differences between headlight illumination technologies – Halogen and Xenon. Split screen and picture-in-picture animations point out different luminance results. Xenon light offers reduced infra-red and ultra-violet radiation which also increases driving safety. We added cutting edge 3D animations to visualize Hella's “Adaptive Frontlighting System” and underline advantages.


We created an informative and visually enticing image film which quickly provides a clear understanding for the compared technologies. As an addition to the Frankfurt Auto Show, we also made a loop presentation.


Task: Post Production and  Online-Finishing
Time Frame: 01/03 - 07/03
Client:Neue Zeiten
Post Production:Capture MM GmbH & Co KG
Software: Combustion, Digital Fusion, Lightwave 3D, Photoshop, Edit
Director: Rüdiger Kraft