Der General "Then and now"
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The famous “Der General” from the
Henkel corporation is a well established household cleaning product
in the German market.
A new spot by the agency BBDO, "Damals wie heute" (then and now), aimed to acknowledge its history by combining old with new footage.
Capture created a seemless integration of vintage and new footage. We created a 3D kitchen background including shiny reflections on tile surfaces. Additionally, we made an animated 3D pack shot of the cleaner bottle fitting it with enhancing effects and an lush mountain landscape as background.
A new spot by the agency BBDO, "Damals wie heute" (then and now), aimed to acknowledge its history by combining old with new footage.
Capture created a seemless integration of vintage and new footage. We created a 3D kitchen background including shiny reflections on tile surfaces. Additionally, we made an animated 3D pack shot of the cleaner bottle fitting it with enhancing effects and an lush mountain landscape as background.
| Task: | Integration of 3D elements into reae environment. Post production / Compositing / color grading / Online / finishing. |
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| Time Frame: | ca. 2 weeks |
| Client | Free the Dragon, BBDO Düsseldorf |
| Post Production: | Capture Berlin GmbH & Co KG |
| Software: | Combustion, 3dsmax |