Hella - Auto Show Screen-Animation
click to enlarge
Hella is the technological world leader in supplying light and electronics for the automotive industry. With 23,000 employees and 2,000 engineers at more than 65 global manufacturing facilities, Hella generated a revenue of 4 billion US$ in 2004.

Capture created a screen animation for Hella's booth at the world's largest auto show, the International Motor Show (IAA) in Frankfurt, Germany.

To attract the visitors of the convention, we built an enticing animation, displayed on four large plasma screens, mounted within the Hella both area. The loop animation was composed from print and video footage surrounded by captivating logo animations.



Task:On-air package for convention both
Time Frame:
Client:Neue Zeiten
Post Production:Capture MM GmbH & Co KG
Software: Combustion, Digital Fusion, Lightwave 3D, Photoshop, Edit