Weißer
Riese - Megaperls and Sommerfrische
- digital enhancement of
cleaning power and freshness
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click to enlarge
Capture
was hired to perform several post production services on commercials
for the German detergent leader Henkel. We handled 3 different clip
versions for the products “Weisser Riese – Megaperls” and
“Weisser Riese – Sommerfrische”.
The task was to improve the commercials by adding “freshness” enhancing CGI elements such as flowers and sparkling particles. We processed the real footage and created digital stains on fabrics, replaced the sky background and did touch-up work on flowers. In one set-up a liquid detergent is poured out of the bottle. Our 3D department modelled CGI flower-clones of the originals and animated them emanating out of the liquid detergent. At the end we color graded the all the clips.
The task was to improve the commercials by adding “freshness” enhancing CGI elements such as flowers and sparkling particles. We processed the real footage and created digital stains on fabrics, replaced the sky background and did touch-up work on flowers. In one set-up a liquid detergent is poured out of the bottle. Our 3D department modelled CGI flower-clones of the originals and animated them emanating out of the liquid detergent. At the end we color graded the all the clips.
| Task: | Integration von 3d elements in real-footage, post production / compositing / color grading/ online-edit |
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| Time Frame: | 4 weeks |
| Client: | e&p commercial, Munich |
| Post Production: | Capture Berlin GmbH & Co KG |
| Software: | 844/X, Combustion, 3dsmax |